My research investigates the interplay between emerging technologies, cognitive processes, and decision-making in entrepreneurial and organizational contexts.
AI and Entrepreneurial Funding
Examining how entrepreneurs leverage AI to mitigate bias in funding processes
Analyzing audience perceptions and reactions to AI utilization in this domain
External Influences on Technology Adoption
Studying how external stakeholders shape the success of nascent firms adopting innovative technologies
Cognitive Processes in Entrepreneurship
Exploring how societal factors influence entrepreneurial decision-making
Investigating the cognitive underpinnings of women's entrepreneurship in developing and developed countries
Through this multifaceted approach, I aim to uncover insights into how decision-makers within and outside organizations understand, adopt, and utilize cutting-edge technologies, as well as how cognitive processes shape entrepreneurial activities across different cultural contexts.
These findings have implications for entrepreneurship, innovation management, strategy, and our broader understanding of decision-making in complex, technology-driven environments.
I use quantitative methods, including experiments, in my research. I substantiate these findings through interviews and archival qualitative methods.
Westphal, J., Zhu, D., & Kunapuli, R. (2023). Seeking Input when the Train has Left the Station: The Decoupling of Participative Strategic Decision-Making Processes and the Role of New Technology in Symbolic Management. Strategic Organization.
Allison, T., Renka, M., Khurana, I., Kunapuli, R. & Lee, D. Gen AI and Non-native Entrepreneurial Pitches (Under review)
Kunapuli, R. IPO language and selection of reference groups by security analysts (Under 2nd round review)
Kunapuli, R., Park, S.H., & Westphal, J.D. The diffusion and consequences of coordinated impression management support among minority leaders. (Preparation for Submission. Target Journal: Organization Science)